The London property market is hugely diverse, ranging from some of the world’s most expensive properties down to low cost (relatively) ex-council flats in tower blocks (these can be purchased for considerably less than £100,000 but the stigma and high services costs usually put buyers off).
Properties in demand the most are those with good access to public transport, and in particular undergound and overgound rail lines with frequent services into the City or West End. Such properties are sought after by buy-to-let investors as they are relatively easy to rent whatever the prevailing market conditions.
Of course there are many factors affecting supply and demand, such as crime rates, local services, schools, etc, but these often go with the type of property and the people who wish to live their. For example if you have young children then buying property near good schools is a key factor. If you are young and single you want access to good night life, and so on.
When it comes to selling you need to know your target market, then focus on selling to these. Don’t just rely on the local estate agent, especially when properties are difficult to sell. One option is to sell property in London to a specialist investor, these people (or companies) will buy your flat or house within weeks, possibly days. The key to selling any property fast is marketing, the more people who know that your property is for sale (and at a realistic price) then quicker you will find a buyer.
